Untuk memastikan agar iklan kamu terlihat semenarik mungkin dan menghindari timbulnya masalah pada desainnya, di Bab ini akan diterangkan garis besar apa yang di perlukan untuk setiap format dan peletakannya supaya di setujui oleh Facebook.
Facebook mendukung penuh beragam jenis metode periklanan baik di dalam Facebook itu sendiri, Instagram, Audience Network, dan Facebook Messenger. Setiap Ads-nya memiliki 2 komponen, yaitu Ads Format (tampilan iklan) dan Placement (Letak penempatan iklan).
Dibawah ini adalah ringkasan perihal jenis format apa saja yang ada di Facebook lengkap dengan spesifikasi minimumnya. Hal ini sangat penting kamu perhatikan, sebab jika tidak iklan kamu akan dicekal Facebook atau tidak bisa ditayangkan.
Video
Facebook menyarankan agar pengiklan untuk mengupload video dengan kualitas setinggi mungkin. Meskipun Support terhadap banyak jenis file video, tetapi baiknya menggunakan format video yang memiliki :
- 264 Compression
- Square Pixel
- Fixed Frame Rate
- Progressive Scan
- Stereo AAC Audio Compress +128kbps
Disamping itu setiap Placement atau letak iklan juga memiliki pengaturannya tersendiri, tetapi umumnya meliputi :
- Video Ratio : 9:16 – 16:9
- Filesize Video : Maksimal 4 GB
- Durasi Video : Minimal 1 detik – Maksimal 120 menit
- Video Caption & Sound : Bersifat Opsional tapi direkomendasikan ada
- Text : Maksimal 125 karakter
Placement untuk Format Ads berjenis Video antara lain :
Facebook :
- Feeds
- Insta-Articles
- In-Stream Videos
- Marketplace
- Stories
- Facebook Search Result
- Faceboook Video Feeds
Instagram :
- Instagram Stories
- Instagram Feed
- Instagram Explore
Audience Network :
- Native, Banner, dan Interstitial
- Rewarded Video
Persyaratan Teknis
Desktop
-
- Desktop News Feed
- Single Video Ad
- Video Duration
- Minimum Video Duration : 1 second(s)
- Maximum Video Duration : 241 minute(s)
- Video Dimension
- Minimum Width : 120 pixels
- Minimum Height : 120 pixels
- Video Size
- Maximum Video File Size : 26GB
- Minimum Video File Size : 1MB
- Video Aspect Ratio
- Minimum Aspect Ratio : 100×400
- Maximum Aspect Ratio : 400×100
- Video Duration
- Single Video Ad
- Desktop News Feed
Mobile
-
- Mobile News Feed
- Single Video Ad
- Video Duration
- Minimum Video Duration : 1 detik
- Maximum Video Duration : 241 menit
- Video Dimension
- Minimum Width : 120 pixels
- Minimum Height : 120 pixels
- Video Size
- Maximum Video File Size : 26GB
- Minimum Video File Size : 1MB
- Video Aspect Ratio
- Minimum Aspect Ratio : 100×400
- Maximum Aspect Ratio : 400×100
- Video Duration
- Single Video Ad
- Mobile News Feed
Images
Desain yang direkomendasikan :
- File Type : JPG atau PNG
- Image Ratio : 1.91 : 4:5
- Resolusi : Disarankan Upload Gambar beresolusi tinggi
- Gambar yang mengandung lebih dari 20% teks mungkin akan mengalami sedikit keterlambatan dalam proses Load-nya
- Text : maksimal 125 karakter
Di Facebook kamu juga bisa Upload foto Panorama dan 360 agar lebih interaktif. Facebook mengenali keduanya dengan memproses meta-data yang ada pada foto tersebut menggunakan 360-ready devices.
Placement :
Facebook :
- Feeds
- Right Columns
- Instant Articles
- In-Stream Videos
- Marketplace
- Stories
- Facebook Search Result
- Faceboook Video Feeds
Instagram :
- Stories
- Feeds
- Explore
Audience Network :
- Native, Banner, dan Interstitial
Sponsored Message
Persyaratan Teknis :
Desktop
- Desktop News Feed
- Single Image Ad
- Image Aspect Ratio
- Minimum Aspect Ratio : 400×500
- Single Image Ad With Link
- Image Dimension
- Minimum Width : 476 pixels
- Minimum Height : 249 pixels
- Image Aspect Ratio
- Minimum Aspect Ratio : 100×100
- Maximum Aspect Ratio : 191×100
- Image Dimension
- Image Aspect Ratio
- Single Image Ad
Mobile
- Mobile News Feed
- Single Image Ad
- Image Aspect Ratio
- Minimum Aspect Ratio : 400×500
- Single Image Ad With Link
- Image Dimension
- Minimum Width : 320 pixels
- Image Aspect Ratio
- Minimum Aspect Ratio : 100×100
- Maximum Aspect Ratio : 191×100
- Image Dimension
- Image Aspect Ratio
- Single Image Ad
Collection
Desain yang direkomendasikan :
Collection adalah jenis format ads yang memudahkan pengguna Facebook menemukan, mencari, dan membeli suatu produk atau jasa di mobile device mereka dengan cara yang unik dan menarik.
Collection tipikalnya meliputi cover gambar atau bahkan video diikuti dengan beberapa gambar produk. Ketika seseorang mengklik Collection Ads mereka akan merasakan Instant Experience – yaitu pengalaman Full Screen yang mendorong Engagement dan menimbulkan daya tarik ingin membeli.
- Gambar atau Video : Cover gambar atau video yang muncul di Collection kamu menggunakan asset pertama yang kamu upload di Instant Experience. Jadi pastikan gambarnya unik dan menarik. Gambar atau video vertikal ukuran maksimum ratio-nya yaitu 1:1
- Headline : maksimal 25 karakter
- Text : 90 maksimal
Placement :
- Facebook Feed
- Instagram Feed
Carousel
Format Carousel memungkinkan kamu untuk menayangkan hingga 10 gambar atau video dalam satu ads dimana setiap gambarnya memiliki Link tersendiri. Dengan Space yang disediakan, kamu bisa menampilkan beragam produk, menampilkan detail produk, sampai bercerita tentang brand-mu. Carousel mengemas gambar dan video dalam bentuk yang di sebut Cards.
- Minimum number of cards: 2
- Maximum number of cards: 10
- Image file type: jpg or png
- Video maximum file size: 4GB
- Video length: up to 240 minutes
- Image maximum file size: 30MB
- Recommended resolution: at least 1080 x 1080px
- Recommended ratio: 1:1
- Text: 125 karakter
- Headline: 25 karakter
- Link Description: 20 karakter
Placement :
Facebook :
- Feeds
- Right Columns
- Instant Articles
- Marketplace
- Stories
- Facebook Search Result
- Faceboook Video Feeds
Instagram :
- Stories
- Feeds
Audience Network :
- Native, Banner, dan Interstitial
Mesengger Inbox
Persyaratan Teknis :
- Aspect Ratio Tolerance : 3%
Semoga artikel ini bermanfaat untuk kalian semua, baca artikel lainnya juga ya guys 🙂
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My name is Eric and unlike a lot of emails you might get, I wanted to instead provide you with a word of encouragement – Congratulations
What for?
Part of my job is to check out websites and the work you’ve done with belajarfacebookads.com definitely stands out.
It’s clear you took building a website seriously and made a real investment of time and resources into making it top quality.
There is, however, a catch… more accurately, a question…
So when someone like me happens to find your site – maybe at the top of the search results (nice job BTW) or just through a random link, how do you know?
More importantly, how do you make a connection with that person?
Studies show that 7 out of 10 visitors don’t stick around – they’re there one second and then gone with the wind.
Here’s a way to create INSTANT engagement that you may not have known about…
Talk With Web Visitor is a software widget that’s works on your site, ready to capture any visitor’s Name, Email address and Phone Number. It lets you know INSTANTLY that they’re interested – so that you can talk to that lead while they’re literally checking out belajarfacebookads.com.
CLICK HERE http://www.talkwithcustomer.com to try out a Live Demo with Talk With Web Visitor now to see exactly how it works.
It could be a game-changer for your business – and it gets even better… once you’ve captured their phone number, with our new SMS Text With Lead feature, you can automatically start a text (SMS) conversation – immediately (and there’s literally a 100X difference between contacting someone within 5 minutes versus 30 minutes.)
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CLICK HERE http://www.talkwithcustomer.com to discover what Talk With Web Visitor can do for your business.
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You have customers waiting to talk with you right now… don’t keep them waiting.
CLICK HERE http://www.talkwithcustomer.com to try Talk With Web Visitor now.
If you’d like to unsubscribe click here http://talkwithcustomer.com/unsubscribe.aspx?d=belajarfacebookads.com
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